If you keep yourself updated with the world around you, then you must know about the concept of web series being launched on video streaming services.
The last few years have seen a mushrooming of such platforms such as Netflix, Hotstar, Amazon Prime Video and more.
The rise of Smart TV in India
There is a huge audience for online video streaming services in India. The success of web series and shows like Sacred Games, Family Men, Mirzapur is no more a secret.
Such has been the impact of popular streaming services such as Netflix that for the first time, a major motion picture is being released not in theatres, but on Netflix, Karan Johar is releasing his Sushant Singh Rajput and Jacqueline Fernandes starrer ‘Drive.’
Even Super Star Shah Rukh Khan has not been able to resist the pull of Netflix. Its results could be seen in the recent success of his Emraan Hashmi starrer ‘Bard of Blood’ on the platform. King Khan is also looking forward to producing more web series to be released on Netflix.
To watch these shows, you can access your smartphone, but the experience of viewing all on a big screen Smart TV is pleasantly different. If you want to know what is Smart TV and the reasons for the growth of Smart TV in India, then this post is for you.
What is Smart TV?
As the name suggests, a Smart TV is a television that can enable you to watch internet-based shows, access apps, browse websites, play games and do much more. You can also stream video clips, songs and even favorite movies as per your needs.
Read Here: What is Smart TV?
Hence, when your DTH provider is not showing compelling content, you are free to switch to web series and much more as per your choice right on your big screen television.
You can connect your Smart TV via Wi-Fi and Bluetooth and get going. The advent of Smart TV has given a new lease of life to television, which was losing its credibility to digital and social media.
What has led to the growth and success of Smart TV in India?
A decline in the pricing of Smart TV models
A sharp decline is one of the key reasons behind the emergence and success of Smart TV in India is the affordable pricing of models across companies. You can see that established and new TV manufacturing brands are involved in a fierce price war to acquire a major share of the TV market. As a result, what was being offered for Rs.30,000 a few years before is now available at around Rs.13,000-15,000.
Video streaming companies are going for huge investments
Over the last few years, the amount of investment flow by leading video streaming services such as Netflix, Hotstar, Amazon Prime and more has increased. This has led to a substantial increase in their Pay-TV subscribers.
And so has the number of quality web series on such podiums. As a result, a large customer base looking for something out of the box is relying on such services for leisure. Needless to say, that it has also propelled the sales of Smart TVs in India even in the remotest location. How? The answer is in the next point.
Growing internet penetration in India
Customers, even in the remotest locations, are now opening up to experiencing Smart TV-based shows because of the easy availability of blazing-fast data networks like 4G. The launch of 5G in the near future is sure to spice up the sales Smart TV and devices further using Smart technologies.
It has also been predicted that the Smart TV market in India is pegged to grow at a CGAR of 30.2% by 2024. What’s more, the initiative by the Government such as Digital India is also expected to push the sales of Smart TV at subsidized rates in the future.
You are now aware of the current scenario concerning Smart TV and the reasons behind its growth. If you are ready, then you can buy a Smart TV across leading brands without hampering your budget. You can divide the cost of a TV over a suitable tenor and pay only fixed EMIs only on the Bajaj Finserv EMI Network in India.
Bajaj Finserv also provides you with amazing pre-approved offers on EMI finance and personal loans and more. It can simplify your loan deals and make it faster. You can discover your pre-approved loan offers after sharing your basic details like your name and mobile number.
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