The cleaning and janitorial business industry seem to be quite competitive considering the fact that there are well over 765,000 small operators including 44,000 franchises that specialize themselves in this particular commerce. This $52 billion market in the US deploys nearly 1 million employees. According to IBISWorld’s recent reports, the industry is expected to hit total revenues of $61 billion by the end of this year in 2019. From 2014 to 2019 the industry has shown a steady annual growth rate of 1.9%. However if you are business owner then this might ring an alarm for you as there are a lot choices made available to customers and hence they wouldn’t even think twice if they wanted to switch to new service provider. Hence it becomes your primary duty to create awareness about your business and attract more customers to your venture. In this post we would like to offer you some great suggestions through which you can pull more customers into your business. So let’s take a quick look at each one of them:
Your Staff Can Make a Huge Impact
There is no doubt that your staff represents your offered services and amenities. Hence they are the face of your business. We strongly recommend that you develop custom logo cleaning and janitorial uniforms for them. This will not only make them look more professionally trained but also aid you in promulgating the image of your business for bystanders, onlookers, passersby, and in the eyes of the general public. Make sure that you train them properly and furthermore make it mandatory for them to represent themselves in a proper manner such as spotless personal grooming and pristine self-hygiene.
Always Be Ready To Distribute Printed Promotions
When it comes to advertising flyers, inlets, pamphlets, brochures, and other types of print material that can readily be distributed and made available for prospects allow you to create awareness about your offered services for people. You can also ask your work staff to carry their own personal and individual visiting cards and contact cards provided to them by your organization so if there is a chance where somebody wants to make an inquiry about hiring your services, they can present their contact cards. This will allow customers to call you or send a direct email to your inbox if they feel interested in procuring your services.
Develop a Strong Online Presence
The internet is by far the most flexible tool that you can use to help promote your cleaning and janitorial services. Create an interactive website for your business and join social media platforms by creating your professional profiles and business pages on different websites including LinkedIn, Facebook, Instagram, Twitter, and YouTube to name a few. Remain active and fresh online by publishing new content whenever you can. The more you interact and engage your online visitors the more you would be able to familiarize them with your offered services. Hence this will build a relationship of trust and friendship which can later offer you profitable fruits in the near future.
Offer Education to the Masses Regarding Chemical Hazards
Your line of work involves dealing with toxic compounds that are not meant to be ingested and only to be handled with proper safety precautions. This is a valid piece of information that can save people working in homes and offices from potential accidents and mishaps. You can educate people by holding seminars or by visiting schools or offices to bring about greater awareness regarding the use of certain chemicals at home for cleaning purposes. This will help in creating reverence for your establishment and allow people to look at your venture in a more favorable manner.
Seek to Develop Long Term Relations
You do not want to deal with a client that comes and goes. The main idea of securing a sale is to make sure that it keeps on recurring. Hence you should always seek to develop long-lasting bonds with your customers. Offer them programs such as additional discounts on referring your business to others. Even the introduction of loyalty rewards is a good idea.
We hope this post was able to offer you some great insights as to how you can promote your cleaning and janitorial businesses. For more questions regarding the topic, please feel free to let us know your feedback in the comment section below.