What is TikTok and Why Should Marketers Consider it
Unless you are living under a rock, you would be familiar with TikTok. Annoying for some, entertaining for many. Whatever your description of this social media video app may be, the truth is that it is taking the Internet by storm.
My friend who works at Spectrum was coming up with a suggestion to promote Spectrum digital receiver through a TikTok video. Yes, businesses can also employ the use of TikTok to market themselves more.
Not Familiar with TikTok!
It is a social media video app created by a Chinese tech firm. This app allows you to share short 15-60 second videos that have a music overlay. You can also edit the video that you record in case you wish to. Apart from that, you also have the option of sound effects and visual effects available.
TikTok is the result of acquiri...