Now that we have entered into 2020, all the avid followers of social media would be keen to know about the social media trends today. What is it about social media that will shape up the near future? This is what will be on their minds. No need to stretch your brains too much as here we bring you the 5 key social media trends 2020. So, go through these, and stay updated.
Entering the world of social media trends 2020……
- The need to include TikTok as a part of your marketing strategy
As far as marketing goes, it has become obvious to depend and sometimes over-rely on what can be termed as the big 5. They happen to be Instagram, Facebook, LinkedIn, Twitter and YouTube. In spite of this, one needs to remember that audiences these days are taking to the newer social platforms available out there. One of them being TikTok.
Platforms such as TikTok are drawing in huge crowds. What’s more, such channels are more than welcoming towards the marketing revenue that happened to be spent elsewhere earlier.
One thing is for sure, platforms like these are all set to be at the forefront of the world of social media.
- Technology integration will observe an all-time high
Social Media will be increasingly embracing technologies such as Virtual Reality (VR) and Augmented Reality (AR). That’s because these are some of the technologies that would fulfill the user needs of an enriched experience on the various social media platforms.
Although the integration of VR in social media can be said to be at a nascent stage as of now, the use of AR has seen real progress. Major social platforms such as Instagram and Snapchat are known to use augmented reality filters. The purpose was to refine and enrich the visual content that is shared on social media. In fact, augmented reality filters are quite popular these days.
As far as VR is concerned, Facebook is taking big strides through the introduction of Horizon, which happens to be their social virtual reality world. A place where users can connect, explore and also play games.
So, those individuals who wish to make it big in the field of Digital Marketing got to have knowledge of social media and technology integration apart from undergoing an intensive course amongst the available Digital Marketing courses in Mumbai.
- Looking beyond the likes
Instagram is amongst those social media platforms that have begun experimenting with the idea of making the like counts private for a number of their users across the world. An interesting step if one considers both the professional and personal use of Instagram. Although as of now this is not official from Instagram, such experiments are said to garner positive reactions.
All this implies that the year 2020 could be the year that would result in likes being no more an indicator of success. Instead, the quality and engagement of the content would matter more. So, its time that we see beyond likes as we measure our content’s success. Go deeper as we go about defining effective content.
This would result in changing the way brands collaborate with influencers and also alter the face of influencer marketing.
- Continued domination of video-based content
Be it short videos ala TikTok or the longer ones such as those on platforms like YouTube, they are bound to be the future of social media-based content. Make no mistake, video-based content happens to be one of the most engaging forms and has all the potential to rule social media by dominating other forms of content.
Studies predict that come 2022 and as high as 82% of the entire online content will be in the video format. This underlines the fact that it is high time one starts making use of video content to stay in the social media race.
If you aren’t, then better start making them a part of your content strategy. Else, you will be having tough times ahead.
To begin with, one can go ahead with features such as stories, both in the case of advertisements and social media content. Likewise, one can include videos in the social media posts as well as on those platforms that were traditionally ruled by text and images.
Enrolling for Digital Marketing Classes in Pune of a reputed institute would help you master social media marketing including video content strategy.
- Artificial Intelligence Integration
Deploying AI on social media is turning out to be a major trend in social media. The aim here is to enhance customer and communication services. Conversation based AI is a promising way to future-proof your business in 2020.
Marketing specific automation and chatbots have already become a part of numerous marketing strategies with no chances of slowing down in the coming times.
As per reports, nearly 85% of all the customer-brand interactions are bound to be automated in the near future.
These make up the 5 key social media trends that are set to prevail in 2020.